OD SIG ~ Business + Social Purpose: Partnerships that Work

Looking for the secret to employee engagement, leadership development and business success?

Learn how corporate community involvement can put a bounce in the step of your employees, increase the competitiveness of your business and make a meaningful difference in social causes.  The Make-A-Wish Foundation and Disney executives will share how their partnership achieves business success and social good.  Attendees will learn:

• How to build and grow a successful cross sector partnership
• How this type of partnership increases employee engagement
• How community projects are good for leadership development
• How these types of partnership positively impact the community

About the Presenters: Stephanie McCormick is the President & CEO for Make-A-Wish Orange County and the Inland Empire.  She assumed her role in September 2011. Her focus is revenue sustainability and wish growth for the $4M chapter. In 2012 she took the organization to the next level by increasing revenue by nearly 13%, strengthened and grew  the board by launching a strategic and comprehensive board development plan  and granted a record number of wishes (311)  for the 30 year old chapter.  She was recently  named by the OC Metro as One of the 20 Women to Watch in Orange County.

She spent 15-years as a United Way professional and uniquely understands the critical needs of the nonprofit community.  In addition, her experience in the United Way system has deemed her a highly experienced and respected professional in the areas of organizational development, fund development, board development and donor relations.  She displays a successful track record in organizational and operational change.

Jeff Larson leads marketing strategy and planning for the Disneyland Resort and the Walt Disney World Parks. His responsibilities include developing strategic marketing plans that drive overall demand and visitation to the Disneyland Resort as well as all major businesses at the Walt Disney World Resort (theme parks, water parks, Downtown Disney Area and Cirque du Soleil).  Jeff was responsible for leading the marketing for two of Disney’s largest launches in 2012; the Disney California Adventure expansion and Cars Land launch which has fueled a new era of growth for the Disneyland Resort, as well as the new Fantasyland launch at Walt Disney World, the largest expansion in Magic Kingdom  history. Jeff serves as a Board member for Make-A-Wish Orange County/Inland Empire.